Dear  Anonymous


Fashion Designer

Seoul, South Korea

When we look at the unknown portrait of anonymity, it should be provocative and not tell you what you already know  but tell you an ambiguous and mysterious narrative.

Distinguished by their interest in unique materials, BMUET(TE)’s layered avantgarde silhouettes challenge the current global fashion market by using accessible yet luxurious fabrics accented with dramatic structural shape.

The duo takes on an endeavor to mirror the sprit of their label and design aesthetic. They challenge to current global fashion market and expands BMUET(TE) to new and interesting areas with the distinctive style.

In a journey that stretches from Seoul to London, design duo Byungmun Seo and Jina Um are the creative masterminds behind BMUET(TE), the ready-to-wear designer label with a distinctive twist established in 2016.

Breaking rules and questioning pre-conceived ideas about fashion have always been at the forefront of the brand’s ethos as they strive to create a new conception of beauty that goes beyond the limits of conventionality and familiarity.

It is up to the viewers to interpret the story; who it is, what kind of life they lead, where they may come from and so on. Irrespective of the race, social standing and preconceived idea, we just convey the imaginary narrative to viewers 

Creative Director Jina Um / Byungmun Seo, Photographer: Chris Choi, Hair/Make Up: Seyoung Oh, Jewellery: Mil
Models: Gabija/ Joan Park/ Kate M/ Maris S/ Melani S