Miya Muratta
Influencer & Entrepreneur
Some influencers chase trends – Miya Muratta creates them.
At just 20 years old, Miya has already lived several digital lifetimes, evolving from Uzbekistan’s first cosplay blogger at 12 to a widely recognised lifestyle influencer and entrepreneur with 211,000 loyal followers on Instagram (@miyamuratta). But her story isn’t just about content – it’s about reinvention, ambition, and knowing when to take the next big leap.
From Cosplay to CEO Mindset—The Art of Evolution
Miya’s journey began in the world of cosplay blogging, where she built a devoted audience drawn to her creativity and ability to bring fantasy to life. But as she grew, so did her vision. She pivoted into lifestyle blogging, using her platform to share her path in business, personal growth, and the realities of being a young woman building her own future.
Her distinctive aesthetic and strategic storytelling soon led to collaborations with major global brands like Garnier, Elemis, and Erborian, establishing her as one of Uzbekistan’s most influential digital creators evolution.
Beyond Influence—A Business-Driven Future
Miya always knew she wanted more than just digital fame—she wanted to build something meaningful. At 17, she launched her first business, an innovative IT project integrating museums into the metaverse—a visionary concept that led to direct collaboration with the Uzbekistan government. It was a major milestone, proving that Miya wasn’t just an influencer—she was a strategic thinker with the power to bring ideas to life
After successfully completing the project, Miya made a bold move to London to chase bigger opportunities. And now? She’s the founder of YAMORATTI, an advertising agency specializing in influencer marketing and next-gen brand strategies. Unlike many agencies, YAMORATTI is built for brands that want to connect with Gen Z in a way that feels real, fresh, and impactful. With her deep understanding of digital culture, branding, and storytelling, Miya is using her expertise to help brands stand out in an oversaturated world.
Recognition & What’s Next
Miya’s dual identity as an influencer and entrepreneur has earned her a place among the world’s top bloggers as a member of WIBA Global. She’s also been recognized by Forbes Kazakhstan Female, solidifying her status as the youngest female entrepreneur from Uzbekistan making international waves. But for Miya, this is just the beginning. She’s not chasing success—she’s defining it on her own terms.
Story That’s Still Being Written
Miya Muratta isn’t just an influencer. She’s a disruptor, a brand builder, and a woman with a vision far bigger than any Instagram grid.
Edited by Anna Sashina Photographer : Evgeniya Kapkayeva Make-up: Karolina Gorodnyaya Wardrobe: Dolce & Gabanna, L’armoire Couture, Lidiya Andre, Prada
