Paris Fashion Air
Exclusive Fashion Event
The shows at Paris Fashion Air are unforgettable. It has become a unique event, turning fashion shows into cultural experiences instead of just traditional runway presentations. The person behind it all is Veronika Jeanvie, a designer herself, who wanted to create more than just a runway show. Her vision was to create an experience where every detail -like the setting and music – tells a bigger story. With a team of experts from around the world, she has created an immersive, intimate, and unforgettable event.
Text courtesy Anna Sashina – Art Editor
All Photography courtesy Creative Director AB Poeticframe
Here are some Highlights from the Latest Edition of Paris Fashion Air held in March 2025.
Voice of Change
Dana AlMulla
Dana AlMulla is returning to Paris Fashion Air with her new collection, Voice of Change. The Gulf region is undergoing a dynamic transformation, with women’s stories of progress taking center stage. The Fall/Winter 2025 collection captures this evolution, celebrating the diverse journeys of women—from honoring tradition to emerging as influential leaders.
Verses
Veronika Jeanvie
Veronika Jeanvie unveiled a deeply personal collection inspired by her favorite childhood poems. The lineup featured black velvet capes dripping in delicate French lace, sheer blouses hidden beneath cascading chiffon flowers, and second-skin leggings. It was dramatic, moody, and raw—reflecting her ongoing search for balance between extremes, making her work all the more compelling.
Mystique
IHF Atelier
IHF Atelier, a Paris Fashion Air favorite, returned with a Fall/Winter 2025 collection that played with contrast—mystique and grandeur, strength and elegance. Their 35-piece lineup was all about statement looks. Rich velvets, intricate lace, and woven textures added layers of depth, while taffeta and crepe silk shimmered under the lights, moving like liquid. But more than anything, this collection was about presence—the kind that makes you stop, stare, and remember.
Dreamy
Kateryna Olek
Kateryna Olek showcased her wedding collection, a dreamy floral-infused lineup that exudes romance and soft elegance. Each piece is designed to capture the essence of love and timeless beauty.
New Life
Sheila Vicens
Sheila Vicens is a master of styling and upcycling, giving new life to materials with impeccable craftsmanship. Her show took the audience on an incredible journey through time, blending history with contemporary fashion.
Silhouettes
Elfidas Atelier
Elfidas Atelier’s collection focused on relaxed silhouettes, featuring a mix of kimonos and kaftans paired with an eclectic range of hats. The styling gave a sophisticated, old-world elegance with a distinctly artistic touch.
Intricate
Maison Vemian
Maison Vemian is known for its intricate yet effortlessly wearable evening looks, designed with a modular twist. This season, the brand continued to push boundaries, offering versatility without compromising on elegance.
Heritage
Val
Val, returning to Paris Fashion Air for the second time, debuted a collection crafted by skilled leather artisans in Italy. The designs paid tribute to heritage techniques while embracing modern innovation, creating pieces that are both luxurious and contemporary.
Refined
The Muse
The Muse, an Armenian-based brand, presented a fresh and sophisticated take on the season. Their contemporary designs combined rich textures with refined tailoring, offering a new perspective on modern femininity.
