IA LONDON is an award-winning Avantgarde label founded in 2017.
The brand designs and manufacturers sustainable and ethically-made womenswear with a strong artistic identity. IA LONDON collections are entirely manufactured in England. IA London was founded by Cambridge-based award-winning designer Ira Iceberg. Although not formally trained as a fashion designer, Ira did study textile design and classical painting. This background defines IA London’s vision of clothing as a way to express personal values and individualism through art. Retailers can personalise individual garments by choosing from a variety of original prints.