Ten c
Men’s Permanent Wardrobe
by Za Aurangzeb
Ten c’s London Fashion Week debut at the Mandarin Oriental Hyde Park unfolded as an immersive study in permanence – a deliberate counterpoint to the churn of seasonal fashion. The installation guided visitors through the brand’s Permanent Wardrobe, its evolving material research, and the experimental universe of Ten c Lab, where innovation is treated as a slow, intentional craft.
The first reveal of Ten c × COMOLI, arriving soon, anchored the presentation with a quiet precision: two brands known for restraint meeting in a shared language of fabric and form. Surrounding it, archive collaborations with Awake NY, sacai, and Diemme mapped Ten c’s ongoing dialogue with culture.
That dialogue extends beyond the runway. Liam Gallagher’s embrace of Ten c – from the Skye Ten Anorak to the Ten c × Awake NY jacket worn during Oasis reunion shows – has become one of the brand’s most visible cultural moments, reinforcing Ten c’s place at the intersection of engineering, music, and emotional durability.
In London, Ten c didn’t simply present garments. It presented a worldview: one where innovation is human, permanence is radical, and clothing is meant to live a long, evolving life with the wearer.
