Dana Riad
Fashion Designer
Paris Fashion Air, known for spotlighting disruptive voices, found in Dana Riad a designer who speaks with both reverence and urgency. Her work reminded us that fashion can be a vessel of identity, carrying stories across borders and generations.
Riad’s show was not just fashion but a cultural manifesto. It insisted that heritage is not static but alive, capable of transformation and reinvention. The collection thrived on contrasts – restraint against opulence, tradition against futurism, silence against spectacle.
Key Elements:
Hand embroidery – Intricate motifs inspired by Levantine artistry, reinterpreted with contemporary precision.
Fluid draping – Fabrics moved like water, echoing the rhythm of nomadic journeys.
Architectural tailoring – Structured jackets and sculptural gowns balanced softness with strength.
Natural palette evoked landscapes of memory and myth.
Images courtesy: AB Poeticframe
Editorial: Eleonora Kovalenko
