Classic Attire
Fashion Designer
When Fashion Chooses to Whisper
In a world dazzled by excess, Classic attire’s Zeenat collection reminds us that the highest form of luxury is found in restraint, rooted in heritage, and in the rare ability to speak volumes through subtlety.
Classic Attire’s latest collection, Zeenat, positions itself as a love letter to heritage, yet its success lies in what it chooses not to do. In a market drowning in maximalist embellishment, Zeenat resists the urge to shout, instead leaning into the quiet strength of detailing using chikankari embroidery on paper lawn fabric- serving as a bridge between what was and what is. This restraint is both its greatest strength and, in certain moments, its potential vulnerability.
Zeenat draws its essence from the centuries-old art of chikankari, the fine, traditional, hand embroidery originating from the Mughal-era and Lucknow, India. Ammara Kanwal, the creative Director and founder of Classic Attire has treated this heritage not as an artifact, but as a living tradition – refined, wearable, and relevant to the modern Pakistani woman.
Credits: Fatima Razaa (Model) Ammara Kanwal (Brand Owner) Kashif Shah (Photographer) Name of the Brand Classic Attire
